Business Acumen Online: Certificate IV Small Business Management
This program will be release shortly. At present only expressions of interest are being taken. Please register your interest and we will advise you shortly once enrollments are open.
What to expect |
Fresh content that works in the real world |
Locations |
Delivered online |
Investment
|
$2500 (NO GST APPLICABLE) as an individual program |
| Register Now | |
| Click here for Bundle pricing | |
| Request in-house delivery | |
Program Overview
The following business acumen topics are included in this program:
Strategic Planning Defined
- Elements of as a solid and usable strategy
- Market positioning and operational capacity defined
- Barriers to entry and how they can help you
- Stages of a business’ development
Defining the Focus
- How to define with clarity where you want to go within business
- What are you good at and what should you delegate
- How to not get distracted from you focus
- Focus and Tenacity in accord
Business Planning
- Planning with your objectives in mind
- The components of a business plan defined: business objectives, marketing strategies, financial plan, operational plan, staffing and outsourcing requirements, professional services requirements, risk management and contingency plans.
- How to mitigate business risks
- How to include measurement from the beginning
Marketing your Business
- How to develop a targeted and cost effective marketing plan
- How to research what you need with the least amount of effort
- How to select the marketing mix that will be effective and create sales enquiries
- How to define the sources and channels of your business
Marketing Implementation
- Planning and implementation of your marketing
- Measuring and adjusting your marketing to maximise outcomes
Sales Certainty
- Sales segmentation and profitability
- Positioning and approach to customers
- Sales cycle and Sales Funnel defined
- Business activity levels needed to achieve desired levels of business
Professional Networks that Matter
- How to target you market’s network and become known
- How to establish contact within associations and professional groups
Smart Finance for Business Leaders
- Components of a Financial Plan
- Cash-flow projections
- Break-even and profit forecasts
Financial Operating Principles
- How to ensure your efforts are profitable
- How to create financial rules to operate within
Pricing Strategies
- Cost of sales calculations, including cost per enquiry
- Profitability calculations
- Quoting guidelines for profitable business
Managing Finances
- Creditor and debtor management
- Payment terms
- Methods of payment
- Customer payments policies
- Day-to-day cash-flow monitoring
- Tracking against financial plans
Financing Options Explained
- How to quantify financial requirements to operate a business
- How to quantify financial requirements to expand a business
- What are the different types of Finance
Managing People
- How to develop a staffing plan
- How to Recruit and retain a team
- How to manage a team productively
- How to review team performance
Operational Matters of a Business
- How to develop and implement operational procedures and policies
- How to monitor the operational flow of the business
- How to calculate and manage production capability levels
The assessments in this Program consist of:
- Short Answer Questions
- Short Assignments – based on downloaded templates
- Completed Business Plan
- Referee Testimonial – verifying you have displayed the required Knowledge and Skill
All assignments are conducted online or are based on downloaded templates which are uploaded online once completed.
Unit Competency Codes included in the program:
| BSBSMB404A | Undertake small business planning |
| BSBSMB401A | Establish legal and risk management requirements of small business |
| BSBSMB402A | Plan small business finances |
| BSBSMB406A | Manage small business finances |
| PSPGOV407B | Provide a quotation |
| BSBSMB403A | Market the small business |
| BSBMKG414B | Undertake marketing activities |
| BSBREL401A | Establish networks |
| BSBSMB405B | Monitor and manage small business operations |
| BSBSMB407A | Manage a small team |
The Federal Government will fund $4,000 to employers for each eligible employee under a traineeship arrangement. The funding is paid directly to the employer organisation.
The $4,000 funding per eligible employee paid in two parts:
- $1500 ninety days from commencement; and
- $2,500 upon competent completion.
There are guidelines that govern the eligibly for funding, such as the employee
- Must be a permanent employee (full-time or part-time employment)
- Must be an Australian resident
- Must not have a qualification at or above the Certificate IV level.
Other minor conditions apply. To find out if employees are eligible complete the Funding Eligibility Form.

